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Fonts Bitch!

Some of the worst fonts I know are used in the fictional branding and props in Breaking Bad. But why are such awful typefaces used?

BREAKING BAD SPOILERS AHEAD
Over the past month, I have been hooked on Breaking Bad. The designers, seem to be having a great time, they’re using the perfect fonts to demonstrate the poor quality of a product…

#1 Brush Script has a lower case with joining loops, creating a quaint and consistent type that looked as if it was written by a fluid, carefree human. The problem was, no one you had ever met actually wrote like that. Simon Garfield, www.fastcodesign.com

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BETTER CALL SAUL!

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If you want outrageously low budget advertising, brush script is the way to go. Do you really trust this man? Saul’s website is live too. If you wish to take a further look at this deliberate awful branding: www.bettercallsaul.com

BENEKE FABRICATORS

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A company that cooks its own books doesn’t even deserve it’s own logo. Only typing out the name in Brush Script is sufficient.

BLAKE’S LOTABURGER

Season 3, episode 12. Montage scene with minor character Wendy.
Ok so this company is real www.lotaburger.com. But they still use Brush Script so it deserves a mention, I also couldn’t find anything else…

#2 Comic Sans What more can be said about Comic Sans that hasn’t already been said? Just don’t use it, unless you’re being ironic.

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SAVE WALTER WHITE

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The font is so naive, so innocent, just like poor Walt Junior. What teenager hasn’t used it? This site is also live, donations go to National Cancer Coalition. www.savewalterwhite.com

Breaking Bad continues Summer 2013. I cannot wait!

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business card design

client
Owen Paul Nicholls

brief
Business card design for Film Journalist Owen Nicholls. Client desired film quotations, I used a retro/minimalist style for the look and feel and chose classic film quotations, just cryptic enough the for those in the film industry to understand. Cementing bond between client and his demographic.

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identity design

client
United Way Toronto | Imagine a city

concept
Imagine a city, a sub-brand created to showcase a guest blogger from the Toronto community, featured each week during the last quarter of 2012. Each blogger will talk about what they imagine for Toronto and how they are working to make that city a reality. The identity was created under the brand guidelines for United Way Toronto, however giving it slightly different feel. The identity came together once the city sky-line was added, as this gave its sense of purpose.

photography mcphersonsphotography.com

imagine a city

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Visit site: imagineacity.ca

poster design

client
Colman’s Mustard Shop & Musuem

concept
Whilst working for Norwich HEART, I designed a series of campaigns for Colman’s Mustard Shop & Museum Norwich. The Mustard Shop in Norwich opened during 1973 to commemorative the 150th anniversary of Colman’s.

The Christmas tree is my own design and work, finessed in Photoshop.

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Billboard, banner, empty, white at bus stop

 

 

brand

client
Dragon Festival Norwich H.E.A.R.T

concept
The Norwich Dragon Festival’s events were all linked to the symbol of the dragon and celebrated its role in the heritage and culture of Norwich. The festival is family orientated, with a focus on children’s education, so the marketing materials were designed to be fun, colourful and child friendly.