Some of the worst fonts I know are used in the fictional branding and props in Breaking Bad. But why are such awful typefaces used?
BREAKING BAD SPOILERS AHEAD
Over the past month, I have been hooked on Breaking Bad. The designers, seem to be having a great time, they’re using the perfect fonts to demonstrate the poor quality of a product…
#1 Brush Script has a lower case with joining loops, creating a quaint and consistent type that looked as if it was written by a fluid, carefree human. The problem was, no one you had ever met actually wrote like that. Simon Garfield, www.fastcodesign.com
BETTER CALL SAUL!
If you want outrageously low budget advertising, brush script is the way to go. Do you really trust this man? Saul’s website is live too. If you wish to take a further look at this deliberate awful branding: www.bettercallsaul.com
A company that cooks its own books doesn’t even deserve it’s own logo. Only typing out the name in Brush Script is sufficient.
Season 3, episode 12. Montage scene with minor character Wendy.
Ok so this company is real www.lotaburger.com. But they still use Brush Script so it deserves a mention, I also couldn’t find anything else…
#2 Comic Sans What more can be said about Comic Sans that hasn’t already been said? Just don’t use it, unless you’re being ironic.
SAVE WALTER WHITE
The font is so naive, so innocent, just like poor Walt Junior. What teenager hasn’t used it? This site is also live, donations go to National Cancer Coalition. www.savewalterwhite.com
Breaking Bad continues Summer 2013. I cannot wait!
Owen Paul Nicholls
Business card design for Film Journalist Owen Nicholls. Client desired film quotations, I used a retro/minimalist style for the look and feel and chose classic film quotations, just cryptic enough the for those in the film industry to understand. Cementing bond between client and his demographic.
United Way Toronto | Imagine a city
Imagine a city, a sub-brand created to showcase a guest blogger from the Toronto community, featured each week during the last quarter of 2012. Each blogger will talk about what they imagine for Toronto and how they are working to make that city a reality. The identity was created under the brand guidelines for United Way Toronto, however giving it slightly different feel. The identity came together once the city sky-line was added, as this gave its sense of purpose.
Visit site: imagineacity.ca
United Way Toronto
A case for support delivered to donors, to showcase the work that United Way do within the community of Toronto and to encourage new donors.
Author: Barney Smith
To create and illustrate a children’s book Another World. All Characters are my own creation. Illustration is not something I often get a chance to do, it was an interesting challenge to visually communicate in a different way, I learnt a lot from the experience and I enjoyed this project enormously.
United Way Toronto
Scotiabank Rat Race: This five-kilometre fun run is a popular fundraising event for United Way Toronto. The brief was to keep the look and feel fun and engaging, I proposed that we enlarge the heads of our models on all the photography. This gave it a real ‘fun, open to all vibe’, encouraging high registration.
Colman’s Mustard Shop & Musuem
Whilst working for Norwich HEART, I designed a series of campaigns for Colman’s Mustard Shop & Museum Norwich. The Mustard Shop in Norwich opened during 1973 to commemorative the 150th anniversary of Colman’s.
The Christmas tree is my own design and work, finessed in Photoshop.
Many of my clients work is confidential, if you wish to see more, contact me and I will supply PDFs.
Dragon Festival Norwich H.E.A.R.T
The Norwich Dragon Festival’s events were all linked to the symbol of the dragon and celebrated its role in the heritage and culture of Norwich. The festival is family orientated, with a focus on children’s education, so the marketing materials were designed to be fun, colourful and child friendly.